Tag Archive for 'communications'

Dates for the diary: advocacy moments over the rest of 2021

A key challenge in advocating for libraries is that you can be working across a huge range of issues. Libraries are cultural, educational, scientific, and civic actors, all at once. While this means that there are many situations in which libraries have a relevant contribution to make, it can also […]

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The 10-Minute International Librarian #59: Think how you can amplify your voice

If decision-makers are to make choices that favour libraries, it’s important that they know about you. It is a cliché, but often it will be those who shout the loudest who gain the most attention! Of course, you need to be smart about your work to advocate for libraries. You […]

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Dreamers and Schemers: a simple recipe for library advocacy

Studies of human behaviour are often characterised by a distinction between idealism and realism, between emotion and logic, or between the heart and the head. Some decisions and actions we see as being driven by instinct, optimism or by a broader sense of values, while others seem to come down […]

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The 10-Minute International Librarian #43: Think about your brand

Libraries traditionally benefit from a largely positive public opinion. However, general warmth about libraries as an idea is not the same thing as a clear impression of why our institutions matter so much. Ensuring that people know clearly what they gain from having libraries – and what they would miss […]

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The 10-Minute International Librarian #36: Think of a new communications tool you can use!

The pandemic has forced so many of us to think differently about communications. Traditional means of getting messages across – notice-boards or in-person conferences – have become less effective during lockdowns. Meanwhile digital tools have become ever more dominant, although with the volume of information available, it has arguably become […]

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10 Ways to Improve your Advocacy Capacity from Home

The COVID-19 pandemic has brought many proofs of how much libraries matter for their communities. We have seen high demand for services and resources online and by phone, regrets shared by users about not being able to visit in person, libraries stepping up to help people access the internet or […]

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The 10-Minute Library Advocate #19: Write a Letter or Post a Comment

It’s not only your own platforms that you can use to talk about libraries. Using these give you an opportunity to reach out to new people, including ones who might not otherwise think about libraries at all. You can also engage journalists, public commentators or other influences, starting a conversation […]

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