Tag Archive for 'communications'

The 10-Minute International Librarian #43: Think about your brand

Libraries traditionally benefit from a largely positive public opinion. However, general warmth about libraries as an idea is not the same thing as a clear impression of why our institutions matter so much. Ensuring that people know clearly what they gain from having libraries – and what they would miss […]

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The 10-Minute International Librarian #36: Think of a new communications tool you can use!

The pandemic has forced so many of us to think differently about communications. Traditional means of getting messages across – notice-boards or in-person conferences – have become less effective during lockdowns. Meanwhile digital tools have become ever more dominant, although with the volume of information available, it has arguably become […]

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10 Ways to Improve your Advocacy Capacity from Home

The COVID-19 pandemic has brought many proofs of how much libraries matter for their communities. We have seen high demand for services and resources online and by phone, regrets shared by users about not being able to visit in person, libraries stepping up to help people access the internet or […]

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The 10-Minute Library Advocate #19: Write a Letter or Post a Comment

It’s not only your own platforms that you can use to talk about libraries. Using these give you an opportunity to reach out to new people, including ones who might not otherwise think about libraries at all. You can also engage journalists, public commentators or other influences, starting a conversation […]

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The 10-Minute Library Advocate #18: Find and Use Hashtags and Handles on Social Media

Advocacy is about getting attention. You can produce great ideas, messages and materials, but how to ensure that you are heard? Especially on social media many accounts get few followers. Even popular ones don’t always reach the people that matter. It is possible to target what you’re doing on social […]

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