Advocacy is about getting attention.
You can produce great ideas, messages and materials, but how to ensure that you are heard?
Especially on social media many accounts get few followers. Even popular ones don’t always reach the people that matter.
It is possible to target what you’re doing on social media.
You can also make sure that your message appears when people are following key debates.
So for our eighteenth 10-Minute Library Advocate exercise, find and use relevant hashtags and handles.
Look on key social networks for the you’re aiming for, and write down their handles (for example @library_minister) or the hashtags used in impotrant discussions (for example #GlobalGoals).
By using these, you can ensure that your target audience – politicians, influencers, journalists – are notified about your messages.
You can also get your posts included in search results on popular topics.
See the introduction and previous posts in our 10-Minute Library Advocate series and join the discussion in social media using the #EveryLibrarianAnAdvocate hashtag!