Tag Archive for 'communication'

The 10-Minute International Librarian #73: Think of a communications tool that works well on you

Communication is an important part of impact. It allows us to engage more effectively, both with users and with the decision-makers who determine the future of our institutions and profession. Improving our ability to talk about what we do and why it matters is therefore essential. Fortunately, it’s also an […]

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What advocacy activities are libraries undertaking? Analysing the Results of the IFLA Regional Advocacy Priorities Study (Part 2)

IFLA’s Regional Advocacy Priorities Study collected responses from library associations, institutions, and individuals in June and July of 2021 in order to build up an understanding of the status of library advocacy in the world today. Its goal is to get library and information professionals around the world (and in […]

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The 10-Minute International Librarian #62: Think how to convince someone (in a language they understand)

Being able to win people’s support is so often vital in being able to fulfil your mission in a library. It can be about convincing colleagues to join you in a project, winning the endorsement of a manager inside or outside of the library, or getting changes to wider laws […]

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The 10-Minute Digital Librarian #5: Use social media analytics to understand your reach

Our last post explored some of the first steps you can take in deciding how you want to use social media of different types in order to communicate about your work most effectively. It mentioned, briefly, the value of playing around with the analytical tools available on different platforms. This […]

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The 10-Minute Digital Librarian #4: Develop a Plan for Social Media

In the first round of 10-Minute Digital Librarian posts, we’ve been focusing on how you can use digital tools in order to raise awareness about your library and its services. We’ve looked at how to improve your discoverability through Wikipedia and mapping tools, as well as working on how easily […]

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The 10-Minute International Librarian #43: Think about your brand

Libraries traditionally benefit from a largely positive public opinion. However, general warmth about libraries as an idea is not the same thing as a clear impression of why our institutions matter so much. Ensuring that people know clearly what they gain from having libraries – and what they would miss […]

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The 10-Minute International Librarian #36: Think of a new communications tool you can use!

The pandemic has forced so many of us to think differently about communications. Traditional means of getting messages across – notice-boards or in-person conferences – have become less effective during lockdowns. Meanwhile digital tools have become ever more dominant, although with the volume of information available, it has arguably become […]

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