Tag Archive for 'communication'

The 10-Minute International Librarian #62: Think how to convince someone (in a language they understand)

Being able to win people’s support is so often vital in being able to fulfil your mission in a library. It can be about convincing colleagues to join you in a project, winning the endorsement of a manager inside or outside of the library, or getting changes to wider laws […]

Read full post…

The 10-Minute Digital Librarian #5: Use social media analytics to understand your reach

Our last post explored some of the first steps you can take in deciding how you want to use social media of different types in order to communicate about your work most effectively. It mentioned, briefly, the value of playing around with the analytical tools available on different platforms. This […]

Read full post…

The 10-Minute Digital Librarian #4: Develop a Plan for Social Media

In the first round of 10-Minute Digital Librarian posts, we’ve been focusing on how you can use digital tools in order to raise awareness about your library and its services. We’ve looked at how to improve your discoverability through Wikipedia and mapping tools, as well as working on how easily […]

Read full post…

The 10-Minute International Librarian #43: Think about your brand

Libraries traditionally benefit from a largely positive public opinion. However, general warmth about libraries as an idea is not the same thing as a clear impression of why our institutions matter so much. Ensuring that people know clearly what they gain from having libraries – and what they would miss […]

Read full post…

The 10-Minute International Librarian #36: Think of a new communications tool you can use!

The pandemic has forced so many of us to think differently about communications. Traditional means of getting messages across – notice-boards or in-person conferences – have become less effective during lockdowns. Meanwhile digital tools have become ever more dominant, although with the volume of information available, it has arguably become […]

Read full post…

The 10-Minute International Librarian #30: Think about how you can make meetings more engaging and inclusive

Meetings should be a great opportunity to share and learn from colleagues. The shift to digital tools has made it easier than ever to connect with a wider range of people, brining huge potential. However, of course, potential is not always reality, and Zoom-fatigue can easily set in. While this […]

Read full post…

The 10-Minute International Librarian #24: Think of an advocate for libraries

A big focus of IFLA’s Strategy is building the ability of libraries to advocate. Wherever decisions are being made about library budgets, or the laws that affect them, there is space for advocacy. By building understanding of, support for, and commitment to libraries, you can shape these decisions. Yet sometimes, […]

Read full post…