Tag Archive for 'marketing'

The 10-Minute International Librarian #61: Think of the last time you attracted a non-user

 As part of libraries’ mission to serve every member of their communities, a key question is how to bring in new users. Among those who do not currently regularly visit library buildings or websites, there may be some – or many even – who are missing out on opportunities that […]

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Dreamers and Schemers: a simple recipe for library advocacy

Studies of human behaviour are often characterised by a distinction between idealism and realism, between emotion and logic, or between the heart and the head. Some decisions and actions we see as being driven by instinct, optimism or by a broader sense of values, while others seem to come down […]

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The 10-Minute Digital Librarian #2: Ensure you show up on mapping tools

As set out last week, our first batch of ideas on how to be an effective digital librarian focus on raising awareness of your work and services. Clearly, for a profession focused on being able to find the right resources for users, library and information workers understand the importance of […]

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The 10-Minute International Librarian #43: Think about your brand

Libraries traditionally benefit from a largely positive public opinion. However, general warmth about libraries as an idea is not the same thing as a clear impression of why our institutions matter so much. Ensuring that people know clearly what they gain from having libraries – and what they would miss […]

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The 10-Minute Digital Librarian #1: Update your presence on Wikipedia

Our first batch of tips on being an effective digital librarian will focus on how you can make use of digital technologies to raise awareness of your work and services. At a time that there is active competition for people’s time and attention, and that people expect to be able […]

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