Our first batch of tips on being an effective digital librarian will focus on how you can make use of digital technologies to raise awareness of your work and services.
At a time that there is active competition for people’s time and attention, and that people expect to be able to find information easily, it is valuable to use available tools to avoid getting lost in the crowd.
A good way of doing this is by making sure that you are present on the sites that your users are using. Wikipedia is a great example, as the 5th most visited site on the internet. Furthermore, other search engines often draw on Wikipedia entries in order to provide responses.
Your library may already have a page on Wikipedia. In this case, you can make sure that information is up to date. For example, do you have collections of particular interest, or is there something unique about the building?
You may need to create a new page – there are helpful instructions available on how to start. In doing so, you will need to remember to follow the rules for Wikipedia editors, and of course that you find external sources as far as possible for what you want to say.
To get inspiration, you can look at specific examples, such as Manchester Central Library in the UK, Berlin State Library in Germany, the Central Library of Buenos Aires province, or the list of libraries in India.
You can also participate in activities like #1Lib1Ref, using your expertise to improve the quality of other articles, benefitting all of Wikipedia’s users. There’s also a great community around Wikimedia (which covers the wider range of Wiki projects), in which many librarians are already active.
If you are interested in library marketing more broadly, you should take a look at the work of IFLA’s Management and Marketing Section, which provides a platform to share expertise and experience.
Discover our series of 10-Minute Digital Librarian posts as it grows.