The pandemic has forced so many of us to think differently about communications.
Traditional means of getting messages across – notice-boards or in-person conferences – have become less effective during lockdowns.
Meanwhile digital tools have become ever more dominant, although with the volume of information available, it has arguably become harder to get noticed.
Yet for potential users to know about the services that libraries – and library associations – provide, it is vital to think about how we can do this most effectively. From newsletters (electronic and physical) to different social media platforms or e-mail, there are plenty of options out there.
So for our 36th 10-Minute Library Advocate, think of a new communications tool you can use!
Write down which tools you use currently, both physical and digital. Which audiences do they reach? What sort of message do they allow you to send? What benefits do they offer you and your users?
Then think about what gaps you might have and how new tools might allow you fill them! And also whether existing communications tools may not be having the impact you want.
You don’t need to do everything, and of course you know your users best. Focus on what could work best for you!
Let us know in the comments below which tools you have recently adopted, and are working well for you.
This idea relates to the IFLA Strategy! Key Initiative 4.4: Increase our visibility through excellent and innovative communications.