Tag Archives: advocacy

The 10-Minute International Librarian #65: Be able to explain why access to information matters

Tomorrow is the International Day for the Universal Access to Information, which highlights the importance of access to information of all sorts for development.

However, this access is often only seen narrowly – for example around access to government information for the purpose of supporting transparency.

This is of course an important aspect, but does not cover all of the other types of information and uses that can contribute to better lives and stronger societies.

Access to information matters in agriculture, health, education, innovation, climate action and beyond, but is all too often seen as only a marginal issue, or even forgotten entirely.

Libraries of course know that this should not be the case, and that to achieve sustainable development, there need to be comprehensive, and properly supported strategies to ensure access to information.

A key challenge in our advocacy is to convince decision-makers, and those that influence them, of the same thing.

So for our 65th 10-Minute International Librarian exercise, be able to explain why access to information matters.

If it helps, imagine a particular person you need to convince, and adapt your arguments to match what you think will be most effective for them.

Just as in in our 13th exercise (develop your 1-minute pitch for libraries), you should try to make your argument as short and convincing as possible.

Don’t assume that your interlocutor understands what libraries do, and so try to make it real for them, underlining the impacts of your work.

You can share the arguments that work best in your experience in the comments below.

Good luck!

 

This idea relates to the IFLA Strategy! 1.1 Show the power of libraries in achieving the Sustainable Development Goals.

As we publish more ideas, you will be able to view these using the #10MinuteInternationalLibrarian tag on this blog, and of course on IFLA’s Ideas Store! Do also share your ideas in the comments box.

Dates for the diary: advocacy moments over the rest of 2021

A key challenge in advocating for libraries is that you can be working across a huge range of issues. Libraries are cultural, educational, scientific, and civic actors, all at once.

While this means that there are many situations in which libraries have a relevant contribution to make, it can also mean that it is hard to find a focus, or construct a programme of ongoing advocacy activities.

One thing that can help in this is to structure activities around key dates.

Sometimes, there is an important event, with major media interest, taking place. If you are ‘present’ – through social media, articles or op eds, or other tools – you can look particularly relevant for partners, as well as build awareness within the field.

At other times, a day has been declared to be an international observance, meaning that among global – and often national – institutions, there is a special focus on the relevant theme. By engaging, you can underline libraries’ relevance, as well as potentially build new partnerships.

This blog sets ot some key dates and observances between now and the end of 2021. You don’t need to plan something for each one of these of course, and you certainly don’t need to do anything big!

However, as above, even just by posting on social media, you can help show the connection between libraries and the major global issues these dates mark. And if you can do more, all the better!

In each case, there is also a note about IFLA’s own current plans.

8 September – International Literacy Day (link): a particularly relevant day for libraries, this is an opportunity to focus on showing our institutions’ contribution to building literacy (and literacies) at all ages. This year is focused in particular on closing the digital divide. Think about examples you can share that show how libraries help achieve the global commitment to driving universal literacy!

IFLA’s Literacy and Reading Section will be planning publications, and Headquarters will be sharing new research into how libraries feature in collected good practices. Hashtag: #LiteracyDay

15 September – International Day of Democracy (link): a great opportunity to set out how libraries are promoting healthy civic life and participation in decision-making, through everything from enabling parliaments to work effectively to facilitating access to open data, providing information literacy skills, and welcoming debates and discussions in the library. Hashtag: #Democracy

17-29 September – SDG Action Week (link): what is your library or association doing to deliver on the SDGs? Share it via the tools prepared for SDG Action Week by the UN-supported SDG Action Campaign. There are also lots of great tools for social media and beyond, helping you both to underline the need to deliver on the 2030 Agenda, and to show how libraries are making a difference! Hashtag: #Act4SDGs

26 September – 2 October – Banned Books Week (link (ALA) and link (Amnesty International USA)): the mission of libraries to provide access to the widest possible range of materials to their users does not sit well with censorship, be it offline or online. Banned Books Week is an opportunity to highlight the reality of restrictions on expression today and their impact, as well as to resist censorship.

IFLA’s Advisory Committee on Freedom of Access to Information and Freedom of Expression (FAIFE) will be involved, but take a look at the links to see what the American Library association and Amnesty International USA have planned. Hashtag: #BannedBooksWeek

28 September – International Day for the Universal Access to Information (link): only recently created as a UN-recognised day, the International Day for the Universal Access to Information grew out of work to promote rules on access to government information. It has since expanded to cover all information which can help people to develop.

This year, IFLA, through its regional office for Latin America and the Caribbean, is supporting this year’s celebrations by organising an official event in Buenos Aires. Follow this – and the other events – and use the day to highlight the importance of libraries’ work to provide access to information! Hashtag: #AccessToInfoDay

October – Urban October (link): starting with World Habitat Day on 4 October, and closing with World Cities Day on 31 October, Urban October is focused on the importance of working at the local and regional levels in order to deliver on development, led by UN HABITAT. There is a strong focus this year on climate change and climate resilience, with COP26 coming up (see below!). You can register events on the Urban October website also if you want to organise something! Hashtag: #UrbanOctober

24 October – World Development Information Day (link): this day is about the importance of sharing information in order to raise awareness of and interest in development challenges around the world. As such, it is a perfect opportunity for libraries to underline their own role in supporting learning and engagement in the wider world! IFLA will make posts on the day – you can also! Hashtag: to be announced

24-31 October – Global Media and Information Literacy Week (link): this is another recent addition to the UN calendar, but has been run by UNESCO already for a number of years with strong library engagement. IFLA will be looking to contribute to global events, and we encourage others to hold their own activities or gatherings in order to promote media and information literacy, and the role of libraries in delivering it. See already our save-the-date post! Hashtag: #GlobalMILWeek

27 October – World Day for Audiovisual Heritage (link): recognized by UNESCO, this is an opportunity to recognise the uniqueness and the importance of audiovisual heritage, what it brings to societies, and what is needed to safeguard it. IFLA will be marking the day, and we hope that libraries and associations working with it will join the effort to raise awareness to ensure audiovisual heritage gets the attention it deserves. Hashtag: #AudiovisualHeritage

1-12 November – COP26 (link): delayed from last year, this is a key meeting in delivering on the Paris Agreement on climate change, where governments and others will meet to discuss accelerating climate action. IFLA, as a member of the Climate Heritage Network, will be closely involved in underlining the role of culture and cultural institutions in progress. There is likely to be major attention to climate change issues during this time, and so it’s an important opportunity both to show what libraries can contribute, and to join wider calls for action! See our blogs about climate change, and the work of our Section on Environment, Sustainability and Libraries for more. Hashtag: #COP26, #ClimateHeritage

9-24 November – UNESCO General Conference (link): this is the major biennial meeting of UNESCO’s Member States, taking the opportunity to set the budget and the agenda of the organisation, as well as to discuss key current trends. With libraries engaged in many of UNESCO’s priorities, IFLA engages across a wide range of the Organisation’s work. In advance of the event, we will be encouraging members to get in touch with their UNESCO National Commissions in order to share library priorities. Find out more in our news piece about the Year of Creative Economy, and our guide to the 2005 Convention on Cultural Diversity. Hashtag: #UNESCO

6-10 December – Internet Governance Forum 2021 (link): the Internet Governance Forum (IGF) is an opportunity for governments, experts and stakeholders to talk about key issues in the way that the internet is run today, and what improvements could be made to support development. This is an area of major interest for libraries, both given our use of the internet to support access to information, and the relevance of our values in this space. You will be able to join (online or in person at this stage) to listen into the perspectives shared and issues raised – including a side-event on libraries! – or even look out for national IGF meetings. Hashtag: #IGF2021

10 December – Human Rights Day (link): while the theme of these year’s Human Rights Day is not yet known, this is always an opportunity to highlight the connection between the activities of libraries and the delivery of human rights for all. This of course includes the right of access to information, but also to education, privacy, culture and science. IFLA will be marking the day, working with our Advisory Committee on Freedom of Access to Information and Freedom of Expression – think about what you can do! Hashtag: #StandUp4Human Rights

The 10-Minute International Librarian #63: Memorise a high-impact reference

Too often, decision-makers will tend to take libraries for granted, and not spend enough time or effort thinking about them.

This is of course a lost opportunity, given how much integrating libraries into policy planning can help support wider policy goals.

It’s therefore important to be able to start a conversation.

A great way to do this is by being able to get your interlocutor to engage their braincells by being able to say something powerful or unexpected.

So for our 63rd 10-Minute International Librarian exercise, memorise a high-impact reference.

It could be a quote, a fact, or a statistic – what is important is to make it short and powerful.

You could focus on something that highlights the need for libraries – such as literacy rates, the need for community spaces, or volumes of heritage at risk.

You might also focus on the impact that libraries can, or are having – the connection between the strength of libraries and positive policy outcomes, or even a story.

Once memorised, you can use it in advocacy or in wider conversation to get people thinking about the importance of libraries, and what they can do to help.

Let us know your favourite references in the comments below.

Good luck!

 

This idea relates to the IFLA Strategy! Key Initiative 1.1: Show the power of libraries in achieving the Sustainable Development Goals.

As we publish more ideas, you will be able to view these using the #10MinuteInternationalLibrarian tag on this blog, and of course on IFLA’s Ideas Store! Do also share your ideas in the comments box below.

The 10-Minute International Librarian #62: Think how to convince someone (in a language they understand)

Being able to win people’s support is so often vital in being able to fulfil your mission in a library.

It can be about convincing colleagues to join you in a project, winning the endorsement of a manager inside or outside of the library, or getting changes to wider laws and policies.

This can unlock resources or new possibilities!

But convincing people can take some preparation, both in terms of your message, and how you convey it.

So for our 62nd 10-Minute International Librarian exercise, think how to convince someone (in a language they understand).

To do this, you need not only to be clear about what it is that you want, but also to reflect a little on how to present it effectively.

What sort of vocabulary would the person you need to convince respond to? Are there buzzwords you can use, or themes you can raise that will get them more interested?

Think also about what tone will work – formal or less formal?

Take a look at – or think about – how the person you are looking to convince communicates themselves, and what seems to work with them.

Let us know about your experiences in the comments box below!

Good luck!

 

This idea relates to the IFLA Strategy! Key Initiative 1.1: Show the power of libraries in achieving the Sustainable Development Goals.

As we publish more ideas, you will be able to view these using the #10MinuteInternationalLibrarian tag on this blog, and of course on IFLA’s Ideas Store! Do also share your ideas in the comments box below.

The 10-Minute International Librarian #61: Think of the last time you attracted a non-user

 As part of libraries’ mission to serve every member of their communities, a key question is how to bring in new users.

Among those who do not currently regularly visit library buildings or websites, there may be some – or many even – who are missing out on opportunities that could help them.

To address this, we need to be able to identify what is holding them back from using libraries, and how to overcome any barriers that might exist.

What works in helping them to understand how coming to the library – or its website – can benefit them? What assumptions or concerns need to be tackled?

This is also helpful in advocacy, when you may well also be trying to convince people who do not use our institutions – or have not done so for many years – of why they are so important.

So for our 61st 10-Minute International Librarian exercise, think of the last time you attracted a non-user.

How did they find out about the library?

What had prevented them from using the library before, and what made them change their mind?

Think about what lessons you can draw for wider efforts to engage non-users, including among decision-makers.

Share your stories in the comments box below.

Good luck!

 

This idea relates to the IFLA Strategy! Key Initiative 3.3: Empower the field at the national and regional levels.

As we publish more ideas, you will be able to view these using the #10MinuteInternationalLibrarian tag on this blog, and of course on IFLA’s Ideas Store! Do also share your ideas in the comments box below.

The 10-Minute International Librarian #59: Think how you can amplify your voice

If decision-makers are to make choices that favour libraries, it’s important that they know about you.

It is a cliché, but often it will be those who shout the loudest who gain the most attention!

Of course, you need to be smart about your work to advocate for libraries.

You should ensure that your arguments are based on fact, and avoid exaggeration.

But our institutions have a strong case to make, and one that’s worth being heard!

We’ve already had a few exercises about the possibility of working with partners who can speak up for you (exercises #5, #18, #24).

But you, based on your understanding of where you live and work, will have an idea of what works best.

So for our 59th 10-Minute International Librarian exercise, think how you can amplify your voice.

How do other people involved in advocacy manage to do it? What is the most successful advocacy effort you are aware of?

What options do you have to reach out, effectively, both to decision-makers and to the people that influence them?

Let us know the most original way you have used for ensuring that the voice of libraries is heard!

Good luck!

 

This idea relates to the IFLA Strategy! Key Initiative 1.3: Work with library associations and libraries to identify key legal and funding challenges to their work, and advocate for action.

As we publish more ideas, you will be able to view these using the #10MinuteInternationalLibrarian tag on this blog, and of course on IFLA’s Ideas Store! Do also share your ideas in the comments box below.

Dreamers and Schemers: a simple recipe for library advocacy

Studies of human behaviour are often characterised by a distinction between idealism and realism, between emotion and logic, or between the heart and the head.

Some decisions and actions we see as being driven by instinct, optimism or by a broader sense of values, while others seem to come down to cold, hard rationality.

A Nobel Prize for Economics went to Daniel Kahneman for his work on the difference between choices made rapidly, based on feelings, and those made after deep consideration.

International relations also traditionally differentiates between realists (who argue that countries follow their own interests and use their power freely) and idealism (who argue that states promote their domestic values in their international activities).

How does this relate to library advocacy?

Previous blogs, notably in partnership with OCLC’s WebJunction, have explored the idea of how a range of individual strengths (described as personality types) can come together in order to make for effective advocacy.

At a simpler level, however, we can see library advocacy as requiring a combination of idealism and realism in order to achieve its goals. In other words – as set out in the title of this blog – we need both dreamers and schemers in order to succeed.

Why we need dreamers?

Idealism remains a powerful motivator of action. Fortunately, libraries tend to have this in abundance!

Our institutions are strongly based on values – the importance of equitable access to information, of service to all, of safeguarding heritage for the future, all without the motivation of profit or private gain.

Where these values – and the budgets needed to deliver on them – have been challenged, libraries have become stronger and stronger in defending them.

We have produced communications materials, brought together stories and examples of how libraries contribute to development and other community goals, and build networks of friends and supporters.

Work based on idealism helps to create a positive feeling around libraries, raising interest among decision-makers and voters alike. Even in less democratic systems, those in power often rely on the support of the people for legitimacy, and so will care about what they feel.

Done effectively, it also helps make the step from sympathy to active support among – something that is crucial if libraries are to benefit from the funding and laws they need.

Why we need schemers?

However, idealism does not always solve everything. The fact of acting in the public interest, or delivering on well acknowledged values, is not necessarily enough to bring about adequate funding or favourable reforms to libraries. Understandably, this can be disheartening.

However, we can respond by complementing idealism with a dose of realpolitik. We need to be both dreamers and schemers.

Sometimes, it’s a question of knowing where, when, how, and to whom to make your points most effectively.

For example, a campaign in favour of libraries in the months before a key decision is taken is clearly more useful than one just after.

The answer is to build up your understanding of how decisions are taken, and ideally your relationships with key people involved in the process. If you look, you may well find someone who feels warmly about libraries, and so who can help you. In turn, their advice and insights can help you increase the impact of your work.

There is also the reality that decisions to support additional funding, or favourable laws for libraries, are not always simple. There can be opposition, for example from those resistant to spending in general, other potential beneficiaries of money, or those who feel that better laws for libraries will disadvantage them.

This opposition can be based on values, or simply on concern about profit margins. It is important to think about the arguments that can be made against stronger support for libraires, and how you can counter these.

Of course, in doing so, it is usually best to avoid looking like you do not care about the views of others. Decision-makers often want to avoid ‘picking sides’ in order not to lose support. However, you can usually make progress by showing that supporting libraries brings benefits for all.

 

As highlighted earlier in this blog, libraries are often already strong when it comes to being ‘dreamers’. We know that our work is based on values, service, and the wider public interest, and are becoming better and better at articulating this.

A key area of development is therefore around how also to become ‘schemers’ – how to understand the processes that lead to decisions being taken about libraries, and how to influence them most effectively.

This is far from the world of pure private lobbying, centred on how to maximise profits for a particular sector (or its shareholders). Throughout libraries’ engagement in decision-making, our values can and should shine through – this is what sets us apart.

 

In short, we need both to be dreamers and schemers in order to make the best and most effective case for libraries into the future.