Tag Archive for 'library'

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The 10-Minute Library Advocate #43: Tell a Friend to Tell a Friend

Advocacy is about being convincing. As mentioned a few times in our series (exercises 14 and 36), it can be more powerful when your message comes from someone other than you. You can try to get a celebrity to speak on your behalf. But you don’t have to focus on […]

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The 10-Minute Library Advocate #42: Think of a Counter-Argument

Advocacy is about changing people’s minds. You want them to think differently and act differently. Sometimes the only problem is simply that they haven’t taken the time to think about libraries before. But sometimes there may be some resistance. You need to be able to explain why they should spend […]

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The 10-Minute Library Advocate #41: Collect – and Use – Feedback

When someone makes a judgement, they tend to care about what other people think. This is why, when you buy a book, there are usually quotes from reviewers. Or when you look for products online, other customers’ views are provided. We naturally tend to want to agree with other people! […]

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The 10-Minute Library Advocate #40: Describe a Positive (or Negative) Scenario

Advocacy is about creating empathy. It is important to make the person you are talking with imagine what supporting the library will mean. Not just in terms of statistics or specifics, but in terms of how the lives of communities and their members will change. Or, of course, to imagine […]

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The 10-Minute Library Advocate #39: Think of a Problem, and then Present Libraries as the Solution

Advocacy is powerful when you are offering solutions. The people you are likely targeting – politicians, funders, others – spend a lot of their time trying to solve problems. And there are plenty out there – social, political economic. Of course, libraries also need things from decision-makers – funding, laws, […]

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The 10-Minute Library Advocate #38: Send an Invitation to Visit your Library

Some of the most powerful advocacy comes from showing what you’re doing, not just talking about it. It’s natural for someone to believe more what they experience for themselves, than what they are told. They’ll also remember it better! This is as true for people in positions of power as […]

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The 10-Minute Library Advocate #37: Memorise Names and Faces

One way of advocating successfully is to become familiar with key decision-makers or influencers. If you have a close connection, it is easier to share your arguments. But how to build this connection up when you first come across them. A good way to build familiarity is to avoid awkward […]

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