The 10-Minute Library Advocate #24: Think What Your Audience Wants to Hear

The 10 Minute Library Advocate number 24 - Think What Your Audience Wants to Hear. Picture of a person speaking at a lecternAdvocacy is about getting people to agree with you.

When you talk with someone, you want them to understand that you have shared goals, and that you can help them.

Especially for decision-makers, who often have to face problems, libraries should look like a solution.

To do this, you need to adapt your arguments, and select or prioritise them. But how to do this?

For our 24th 10-Minute Library Advocate Exercise, think what your audience wants to hear.

You can do this by looking at the issues they care about.

For example, a K-12 education ministry official wants children who are ready for class.

A health official wants people who can learn about how to live healthier lifestyles.

Parents may just want help in keeping children entertained and helping them develop their skills.

So pick someone – or a group of people – you want to talk to and think what they want to hear!

Good luck!


See the introduction and previous posts in our 10-Minute Library Advocate series and join the discussion in social media using the #EveryLibrarianAnAdvocate hashtag!