The 10-Minute Library Advocate #48: Think of a Slogan

The 10-Minute Library Advocate #48: Think of a Slogan

Advocacy is about getting noticed and staying noticed.

You need something that will stay in the head of the person you’re talking to.

We’ve already talked about surprising facts (Exercise #46) or statistics (Exercise #4), but you also need your message to stick.

Advertisers and politicians have long known this when planning a campaign.

A short, attractive phrase to sum up what you do can be really powerful.

So for our 48th 10-Minute Library Advocate, think of a slogan.

Try to make it brief and catchy – even something that would fit on a badge or pin.

You could test it on colleagues and friends too!

Good luck!

 

See the introduction and previous posts in our 10-Minute Library Advocate series and join the discussion on social media using the #EveryLibrarianAnAdvocate hashtag!

1 Response to “The 10-Minute Library Advocate #48: Think of a Slogan”


Leave a Reply