Politicians and advertisers know that the promise of a better life is one of the most powerful tools in getting people’s attention and changing their minds.
Libraries deliver this, but don’t always explain it clearly or convincingly. To be a good advocate, you need to be able to say quickly and clearly how libraries make a difference to people’s daily lives.
A key first step is to organise your own arguments.
So take a piece of paper (or your phone or computer), and think of three different things that your library does that benefit ordinary people. Make sure these are things that really matter to individuals. Think: what makes your library special or useful to them?
Once you have written your ideas down, remember them! If you want, you can test them out on a friend or colleague, or share them on social media using the #EveryLibrarianAnAdvocate hashtag!
See you next week for our next exercise!