Each librarian is an advocate. Each library worker is an advocate. Library associations like IFLA and ALA, and library schools have developed a myriad of materials, including courses, to help library advocates continue advocating to keep libraries open, funded and equipped. As we know, programs and services provided by libraries are essential to better the education and lifelong learning of the communities they serve at academic, public, school and all types of libraries.
This past year, while I presided the American Library Association, I worked with the incredibly talented ALA staff members and my Presidential Advisory Board to develop new library advocacy resources which I am very happy to share in this post.
A comprehensive website that became a one-stop clearinghouse for all-things Advocacy: http://www.ala.org/advocacy/
Videos to help libraries use the power of storytelling to impact advocacy:
Video #1 – Advocacy 101: Getting Your Library Story in your Local News
Page includes a checklist for reaching out- http://www.ala.org/advocacy/media
Video #2 – Advocacy 101: Inviting Your Elected Leaders to Visit Your Library
Page includes a visit checklist- http://www.ala.org/advocacy/tour
Video #3 is a playlist! – The many reasons why ALA members advocate for libraries #IamALA (Fabulous campaign you can customize for your own library association!) https://www.youtube.com/playlist?list=PLY6JdvV7ZFZvjSwPO2Wj7MIkS40uKC8E1
Additionally, I would like to share that as a part of the ALA’s 2019 National Library Week celebrated last April, and ALA’s year-round advocacy work, ALA released two new superb tools to help library advocates and libraries across the USA share their story on digital platforms: a Live Stream and Video Storytelling Checklist and a Social Media Advocacy Toolkit! The resources were rolled out in conjunction with the amazing #MyLibraryMyStory initiative, a video and social media effort that aimed to encourage library advocates and users to create and share videos and content about their libraries on social media such as Twitter, Instagram and Facebook.
I hope you can review these resources and adapt them to the needs of the libraries in your city, region and country. I am happy to connect with you about them!
International Library Consultant
Immediate Past President, American Library Association
IFLA Governing Board Member 2013-2017
IFLA CPDWL Member