Congratulations to the Jiří Mahen Library in Brno, Czech Republic, represented by Libuše Nivnická
who have been awarded first place in the 12th IFLA International Marketing Award for 2014., for its innovative partnership program, Library in the Tram – Tram to the Library. We’re all particularly excited as Libuse is a valued member of the Public Libraries Standing Committee. Continue reading
Applications for the 12th IFLA International Marketing Award close on 1 February 2014. With the chance to win $2000 for your library and a free trip to the IFLA Congress to be held in Lyon, France August 16 – 22, 2014 you’d be crazy not to enter. Public Libraries have a strong record of success in these awards.
The IFLA International Marketing Award will honor organizations that have implemented creative, results-oriented marketing projects or campaigns. Three finalists will be recognized for their outstanding achievements and from them, one winner will be chosen. The winner will receive airfare, lodging and registration for the World Library and Information Congress as well as a cash award of USD 2000, which must be used to further the marketing efforts of the recognized organization.
The finalists and the winner will be announced in March and the top ten applicants will be mentioned. The winner will be announced officially during the Awards Session during the Congress in Lyon, France.
Any library worldwide that markets library products or services is eligible to receive the award. Applications must be written in one of seven IFLA languages. Applicants may also submit an English translation if they prefer. The version should be electronic. If applicants wish to submit additional supporting materials, they may be sent to email@example.com
Applications must be submitted before 1 February 2014 (including any supporting materials) APPLY ONLINE!!!! http://www.ifla.org/node/6922
So get writing!
It was great to see a number of public libraries named in the list of finalists for the 11th IFLA International Marketing Award for 2013. These awards are offered by the IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Limited. The Award honors organizations that implement creative, results-oriented marketing projects or campaigns. This year there were 20 applicants from 12 countries including Australia, Canada, India, Russia, Spain, and USA. The first place winner will be announced officially at the IFLA press conference at Singapore in August 2013, (time and place to be announced). Second and third place winners will be announced also and awarded with distinctions.
- Saskatoon Public Library, Saskatoon, Canada who have been awarded second place. The library launched a six-month re-branding campaign, Collections-Connections and solicited broad input from existing and potential library patrons as well as potential donors and library stakeholders. The tag line of the new logo – Collections. Connections. – reflects the foundation of the library (its collection) and portrays the connections the library strives to make with the community.
- Central West Libraries, Orange, Australia who were highly commended for the project 24 Hour Read.
- Craighead County Jonesboro Public Library (USA) who were highly commended for the project Meme Your Library.
- Khasavjurt City Central Library (Russia) who were highly commended for the project Around the World in Forty
Your colleagues in public libraries everywhere raise a glass to your success.