Public Libraries Shine in the IFLA Marketing Awards



It was great to see a number of public libraries named in the list of finalists for the 11th IFLA International Marketing Award for 2013. These awards are offered by the IFLA Section on Management and Marketing in collaboration with Emerald Group Publishing Limited. The Award honors organizations that implement creative, results-oriented marketing projects or campaigns. This year there were 20 applicants from 12 countries including Australia, Canada, India, Russia, Spain, and USA. The first place winner will be announced officially at the IFLA press conference at Singapore in August 2013, (time and place to be announced). Second and third place winners will be announced also and awarded with distinctions.

Congratulations to:

  • Saskatoon Public Library, Saskatoon, Canada who have been awarded second place. The library launched a six-month re-branding campaign, Collections-Connections and solicited broad input from existing and potential library patrons as well as potential donors and library stakeholders. The tag line of the new logo – Collections. Connections. – reflects the foundation of the library (its collection) and portrays the connections the library strives to make with the community.
  • Central West Libraries, Orange, Australia who were highly commended for the project 24 Hour Read.
  • Craighead County Jonesboro Public Library (USA) who were highly commended for the project Meme Your Library.
  • Khasavjurt City Central Library (Russia) who were highly commended for the project Around the World in Forty

Your colleagues in public libraries everywhere raise a glass to your success.