Adriaan Langendonk and Kees Broekhof have written an article on their Dutch reading promotion program The Art of Reading. Routledge sent them a link that 50 people can use, free of charge. Routledge will probably stop free access after 50 downloads.
This is the link: http://www.tandfonline.com/eprint/WP4eaKBzYiPQNPJkXw4w/full