In library advocacy, the individual counts.
To convince someone, it’s important to be able to show why the library matters for them and for the people they care about.
When people are designing websites or other services, they often think about ‘personas’ – types of people they are looking to serve.
Political parties also do this, identifying target groups, and adapting their messages to suit them.
This doesn’t have to be a specific person – rather a ‘type’ – a researcher, student, young parent, or older person.
You can do the same.
So for our 29th 10-Minute Library Advocate exercise, picture a ‘typical’ member of your community, and think of the ways in which you help them.
If it helps, you can do this with colleagues, and build a more complex ‘persona’. Then discuss together about what you do for them.
You can make a list of ideas to use in your advocacy with particular groups, or of course politicians who care about these groups.
Good luck!
See the introduction and previous posts in our 10-Minute Library Advocate series and join the discussion in social media using the #EveryLibrarianAnAdvocate hashtag!