Advocacy is about seeing the bigger picture.
To convince others of the value and importance of your work, you need to understand the context in which they work.
What are the major issues, the major trends, the hot topics?
If you know these, you can make your arguments more relevant. Are people worried about ‘fake news’? You can talk about how libraries provide reliable info. Are people worried about the cost of learning? You can talk about how libraries make this accessible for everyone.
But how to follow the issues?
For our eleventh 10-Minute Library Advocate exercise, sign up for a blog or newsletter about library related issues.
This could be run by your library association, or another one. You could find another organisation that writes about information issues, or even a specialised newspaper.
Of course, we also encourage you to read IFLA’s policy and advocacy blog when you can!
If you have favourites, share them here!
See the introduction and previous posts in our 10-Minute Library Advocate series and join the discussion in social media using the #EveryLibrarianAnAdvocate hashtag!