The ISNI International Agency aims to assist media companies prepare for the International Standard Name Identifier (ISNI), a new standard which will streamline the way creative rights holders are referenced on the Internet.

“The International Standard Name Identifier (ISNI – Draft ISO 27729) is an ISO certified global standard capable of easily identifying the millions of contributors to creative works, including writers, artists, creators, performers, researchers, producers, publishers and more. The ISNI International Agency, which will be responsible for ISNI’s administration and governance, was officially incorporated by its six founding members – CISAC, IFRRO, IPDA, ProQuest, OCLC and the Conference of European National Librarians (Represented by Bibliothèque Nationale de France and the British Library) – as a London-based not-for-profit organisation on December 22nd, 2010. The consortium members represent more than 300 rights management societies and 26,000 libraries worldwide. While the Agency creates the ISNI reference database – assigning ISNI identifiers to over 5 million names – and begins building a network of ISNI Registration Agencies, media and content companies are preparing to integrate ISNI into their operations.” (ISNI Press release)